Printing, design and development prospect analysis

With the development of anti-counterfeiting technology and the increasing requirements of users for anti-counterfeiting packaging, anti-counterfeiting packaging has become a topic of more and more discussion between packaging enterprises and packaging users. Market demand has stimulated the technological progress of packaging anti-counterfeiting, and also made packaging enterprises continue to develop new products to meet the personalized requirements of this kind of enterprise packaging

the anti-counterfeiting packaging is changing from the original way of "sticking plaster" (adding anti-counterfeiting logo) to the anti-counterfeiting printing of packaging materials and packaging design. At present, the anti-counterfeiting of packaging mainly includes:

and is stronger than the shattering resistance of glass. 1. Anti counterfeiting labels are pasted on the force mouth of the packaging box: such as laser holographic anti-counterfeiting labels, fluorescent anti-counterfeiting labels, thermal anti-counterfeiting labels, anti-counterfeiting code labels, etc., almost all of which have anti-counterfeiting functions are applied to packaging

2. Add anti-counterfeiting and anti uncovering seals/seals on the packaging box: such as the sealing tape of EMS of domestic express mail, the sealing tape of robust, the sealing label of Tsinghua Tongfang computer, the sealing label of the packaging box of China sports lottery distribution equipment, etc

3. Laser holographic film packaging is used outside the packaging box: such as Philips bulb packaging, Unilever Colgate toothpaste, Epson black ink cartridge packaging, etc

4. Anti counterfeiting of the contents of the packaging box: there are anti-counterfeiting warranty cards, anti-counterfeiting certificates, anti-counterfeiting customer service cards, anti-counterfeiting authorization, anti-counterfeiting polyfluorodox. Now the chemical plant has completely intellectualized the instructions, anti-counterfeiting installation guidelines, anti-counterfeiting installation agreements, etc. For example, the watermark paper manual of Lijunsha of Xi'an pharmaceutical factory, the watermark paper manual of Jiaoda ANGLI oral liquid, the software customer service card of whist technology company, the software use authorization of Guanqun Jinchen software company, etc

5. The patented design of the packaging container itself is anti-counterfeiting: for example, some wine bottles and bottle mouths such as robust cyclone cover and Jiugui wine

the above packaging anti-counterfeiting methods have been basically familiar to the majority of packaging users. Now only other anti-counterfeiting methods are introduced as follows:

(1) the packaging material itself uses special or special packaging paper. Such as layered dyeing anti-counterfeiting paperboard: this new packaging anti-counterfeiting material is used to dye the internal pulp layer in the process of paperboard manufacturing. Using the tearing and grindability of the paperboard itself, the anti-counterfeiting identification function is extended to the internal structure of the paperboard. No external printing technology can be counterfeited, so as to achieve the purpose of anti-counterfeiting

the operation will be accurate and timely; It can also simplify the use process (2) the packaging box itself locally adopts positioning hot stamping holographic technology or special identification technology integrated with the packaging materials: such as embossing technology, hidden text or graphic safety embossing technology. Holographic laser hot stamping technology is one of the relatively safe and novel anti-counterfeiting technologies at present. It has been widely used in the packaging of tobacco, alcohol, cosmetics and drugs. It can adopt three-dimensional dynamic shading anti-counterfeiting design, high-precision and high-quality refractive light pattern design, such as furongwang, Yunyan, Luzhou Daqu, Dahongying, Dabao, etc., and drugs such as the Gankang tablet packaging box of Wutai Group

(3) package number and content number - corresponding or mutual decoding technology. Using laser code printing or random code printing technology of code printing machine, the packaging and contents are coded to implement personalized and anti fleeing processing, and the authenticity is managed through computer database. At the same time, the two codes can be the same or there is a corresponding conversion relationship to prevent the reuse of packaging. Encrypted barcode or PDF417 QR code technology with database function can also be used. The use of bar code technology meets the requirements of automatic identification and rapid identification of logistics at the same time

(4) anti counterfeiting shading design and safe printing technology on the inner surface of small packaging box. Adopt a single anti-counterfeiting line design technology and spot color printing, such as the packaging box of Lijunsha tablets in Xi'an pharmaceutical factory, which adopts disturbing view Wen'an. 3. The detection indicators of corrugated boxes mainly include: pressure experiment, stacking experiment, vertical impact drop experiment, full design technology, and use decoding tablets to identify the authenticity of the packaging. Such as the packaging of "Weihong" azithromycin tablets of Shijiazhuang Pharmaceutical Group Co., Ltd

(5) overall anti-counterfeiting shading safety design and safety printing technology on the outer surface of small packaging box. The combination of safety design and commercial design can not only obtain beautiful effects and good visual impact, but also make the conventional forgery methods such as electronic color separation/photographic plate making/electronic scanning used in ordinary commercial printing ineffective. For example, the anti-counterfeiting packaging of optical discs printed by British Deli group

the so-called anti-counterfeiting shading safety design refers to a special design technology completely different from commercial design, which comprehensively utilizes various anti-counterfeiting design elements, is creative and closely combines with the personality characteristics of packaging users. These anti-counterfeiting design elements mainly include: personalized shading; Anti scanning/copying design; Newcastle decorated flower ball; Line relief text; Microfilm; Latent image technology; Secret recording technology; Mask technology; Wire splitting technology; Disturbing image and text technology, etc. The so-called security printing technology refers to the special printing technology that comprehensively utilizes various printing processes and uses anti-counterfeiting raw materials. Generally, it mainly refers to spot color printing technology and uses various security anti-counterfeiting inks that can meet the anti-counterfeiting design requirements (such as UV fluorescent ink, infrared fluorescent ink, magnetic ink, photochromic ink, light variable ink, phosphorescent ink, etc.)

anti counterfeit packaging not only enables enterprises to curb the proliferation of fake goods, facilitate consumers to identify fake goods, and protect the legitimate interests of enterprises, consumers and intermediaries, but also plays an increasingly indispensable role in improving brand image, product image and company image

therefore, when choosing anti-counterfeiting technology, enterprises should not only consider the current counterfeiting situation, but also take into account the future development. While not changing the main anti-counterfeiting design image, they can constantly deepen the reinforcement of anti-counterfeiting technical measures and technical content. That is: enterprise managers should take anti-counterfeiting and anti-counterfeiting packaging as an indispensable part of commodities, and consider them comprehensively and systematically

source: China inkjet code